Making the most of your 'Marketing dollar'

Business marketing is about giving your clients confidence and peace of mind that you are on-hand and able to help them solve their conundrums and improve their lives!

Here are some of Jackie's tips to help you ensure that your marketing investment is cost effective and productive:

1. Your marketing plan

It can often be helpful to write down the special features of your business, and where you want to take your business over the next 6-12 months in terms of market positioning, revenue, incoming new clients, client retention and 'customer service'.

2. Budgets and measurements

For effective business growth, it is vital to work out a realistic budget & time frame for your business growth plans, and some practical measurements (such as monthly revenue or incoming client lead targets) to help you see how you're going.

3. Using a marketing expert

It is sometimes tempting to 'save money' by writing your own marketing plans and promotional materials. Before you do this, you might consider whether you have sufficient expertise and spare time to create professional marketing plans and materials for your business, and whether your 'spare time' would be better used to meet new clients, rather than at your writing desk.